If you have asked three agencies for a quote, you have probably received three very different numbers. This guide sets out what websites and local SEO typically cost, what BoroReach charges, and why a hybrid team lets us price well below typical agency rates without cutting the work that matters. Our experience, over 14 years of ecommerce and online visibility, is the same whatever the price.
Local SEO
Agencies commonly charge about $1,500 a month. Our plans run $399 to $1,800.
Websites
Small business sites often quote $10,000 to $15,000. Ours run $800 to $2,500.
Ecommerce
Industry quotes start near $5,000. Ours run $1,000 to $6,000, with eBay, Walmart and Amazon setup available.
Side by side: typical agency vs BoroReach
| What you need | Typical agency price | BoroReach |
|---|---|---|
| Small business website (5 to 15 pages) | $10,000 to $15,000 | $800 to $2,500 |
| Simple starter website (1 to 3 pages) | $7,000 to $10,000 | From $299 |
| Ecommerce website | $5,000 to $50,000+ | $1,000 to $6,000 |
| Local SEO, per month | $500 to $2,500+ (average about $1,500) | $399 to $1,800 |
| Local SEO in a competitive city market | $2,500 to $5,000+ | $1,200 to $1,800 (Growth Partner) |
Agency figures are ranges published in industry pricing guides (sources below), checked November 2026. BoroReach figures are our starting ranges, confirmed after a free scope call. The cheapest starter site is a template build, so it is not a like-for-like match with a custom agency site.
Why our prices are lower: the hybrid team
Lower prices only help if the work is still good, so here is exactly where the savings come from.
A local account manager
One Brooklyn contact who knows your business, instead of a layer of sales staff and project managers that every agency client ends up paying for.
A specialist team
Design, SEO and ecommerce specialists work on your project as needed, so you get the right skills without paying for a full in-house department.
Modern tools, human review
Routine drafting and checking is sped up with modern tools, then reviewed and edited by people. The time saved goes into your price, not our overhead.
Lean by design
Low overhead, no long sales cycle and no padded retainers. We quote a clear range and confirm it after a free scope call.
What the savings look like in real money
Take a typical small business that needs a new website and ongoing local SEO. Compare the low end of typical agency pricing, about $10,000 for the site plus $1,500 a month, with the high end of ours, $2,500 for a Standard site plus $999 a month on the Growth plan. In the first year that is about $28,000 against about $14,500, a difference of more than $13,000. At typical mid-range prices, the gap is wider. Every dollar you do not spend on overhead can go into ads, stock or staff.
What a lower price does not mean
It does not mean fewer checks or a rushed job. Every Standard and Ecommerce site gets mobile-first design and on-page SEO setup. Local SEO plans include Google Business Profile management, citations and monthly reporting. Our ranges are published on the pricing page, there are no long-term contracts, and you can see how your site is doing right now with the free website audit.
When a larger agency may be the better fit
We are honest about this. If you run a national brand, need custom software, or manage dozens of locations with an in-house marketing department, a large agency may suit you better. For Brooklyn restaurants, shops, clinics, trades, studios and professional firms, a lean hybrid team is usually the smarter use of budget. See the industries we serve and our Brooklyn neighborhood pages.
How to compare any quote
Ask what is included
Check whether the price covers design, SEO setup, content, reporting and updates, or only some of them.
Ask who does the work
Find out who you will actually speak to and who builds your pages.
Track and report
You see calls, requests and form fills each month, not vanity numbers.
Frequently asked questions
Is BoroReach really cheaper than other local agencies?
Our published ranges are well below the typical agency ranges quoted in industry pricing guides. We do not claim to be the cheapest at every possible price point, because a one-person freelancer or a template-only builder can be cheaper still. We aim to offer the best value for a full service from a local team.
Why is the Basic website only $299?
The Basic package is a one to three page mobile-first template with basic on-page SEO. It suits a new business that needs a professional presence quickly. Custom designs start with the Standard package.
Are there long-term contracts?
No. Monthly local SEO plans are not tied to long contracts, and final pricing is confirmed after a free, no-obligation scope call.
Can I get an exact quote for my business?
Yes. Use the free audit to see where you stand, then contact us for a quote based on your actual needs.
Sources for typical agency pricing: One Nine, Local SEO Pricing guide and DesignRush, website design pricing guide. Figures are published ranges and vary by agency, scope and market.
See how much you could save
Free website audit and a no-obligation quote. No long-term contracts.